Mobilizing Hope

Every October, breast cancer awareness month brings about all things PINK. People all over the world are clad in pink bracelets, pink hats, and pink t-shirts. They’re seen toting pink purses, drinking out of pink mugs, and using pink pens. Even football teams are donning pink ribbons, pink sneakers, and pink sweatbands.

What are you doing to support this global cause?

Everyone can do something to support this cause that very much affects all of our lives, but it is often over looked.

Omni United, one of the fastest growing and most dynamic designers and manufacturers of tires in the world, in partnership with its retailers has announced Radar’s plans to launch a campaign in support of ‘Mobilizing Hope’ – the flagship brand’s groundbreaking year-long partnership with The Breast Cancer Research Foundation (BCRF).

Through its “Mobilizing Hope” campaign, launched in the United States and other top markets in May 2011, Radar donates $.25 for every Radar, RPX800 and DIMAX pattern tire sold, with a committed minimum annual donation to BCRF of $250,000.

So, go ahead, wear “pink”, by purchasing your set of Radar tires in support of finding the cure for breast cancer within our lifetime!